Low price helps with first conversion, but it rarely creates lasting retention by itself.
Users may arrive for price, but they stay for reliability, transparency, and response quality.
Trust drives the second top-up
After the first test, users care about interruptions, billing clarity, model availability, support response, and public notices.
For developers and teams, one failed critical workflow can cost more than the discount saved.
The real moat is trust compounding
A relay becomes sticky when users place it in their primary or backup workflow. That position is earned through repeated reliability, not slogans.